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Website Promotion- Your Free, Complete GuideThis guide will talk about:
-See our article on how to find the best Keyword Phrase or Phrases for your optimization -See related websites in our internet and Search Engine Optimization categories
The right website promotion takes planning, focus, effort, passion and time (small scattered investments too). It is not magic! it has never been and it will never be. However, it is perfectly achievable and it feels great when the work finally pays off.
Choosing Your Niche:
Your website promotion starts with the right niche. The internet today has virtually every imaginable topic of life. It is an amazing source of all-information.
If you are choosing a competitive niche then get in through a corner, no through the wide open middle. How? Easy, you will need to learn how to research non competitive keywords and use those keyword as your focus on some articles within your site.
These are the
pages which will be at the corner of your site and get visitors
into your main and most competitive content. Search engines will
do as well and eventually give you the importance you deserve.
You may not be an artist or a seasoned writer, but what you are is an individual who is experienced about a particular topic in life, or at least are passionate about something. Take that and turn it into money-generating content. Information is the soul of a website. How to get content? My personal favorite strategy is the old book-borrowing trick, followed by the tired "put the topic into your own words" saga. For instance, booksellers such as Barnes & Noble allow you to buy a book and return it within 30 days for your money back (keep the receipt or you will have to keep the book).
With this you are not plagiarizing content, you are borrowing knowledge and extending it to the world using your own voice. Free website promotion and traffic cannot be achieved without high quality content. Search engines are looking for reality, qualified related information for their demanding visitors. Give it to them!
The Right Design:
These days, you do not need to be a designer to have a well-designed website. It just takes a bit of knowledge of any web-editing tool (such as Front Page, now called or Dreamweaver) and your favorite photo editor. The rest, you can leave it to the magic of pre-canned website templates. There are thousands of great looking templates on the web, which you may acquire for the modest sum of $40 and up (or even Free!). You will be amazed to see what these templates look like for the mount your are paying.
The Right Domain Name:
Selecting or changing a domain name is a critical website promotion decision. The problem is much more than a simple availability search at the domain registrar. Your domain name must at first site represent your niche and your informational offerings. A good domain name is easy to say in person, easy to understand over the radio or telephone, easy to spell, easy to type, easy to read in print and online ads and easy to read in the address bar. Also, no more than 22 characters long.
Website Promotion The Right Hosting Package:
Today, hosting is perfectly affordable and at the reach of any amateur or hardcore web entrepreneur. In most cases, hosting packages start at 2.95 /mo, with much more space, and bandwidth that you will need. Free domains, control panel, email accounts, even web templates and some complementary start-out tools and deals which will make your website promotion even easier.
So now you have a niche, a design and a hosting package, this is where your website promotion begins.
Website Promotion - The Right SEO Tools
Ok, here is where it gets down and dirty. Search Engine Optimization (SEO) is what will position your site where others will see it without directly paying for traffic (I say "directly" because although you will end up generating free traffic, you may have to invest a few bucks on your SEO tools, or maybe not, who knows).
No SEO tools, no website promotion, they are your essential, indispensable partner in your quest to promoting your site and marketing. These SEO tools will help you find non competitive ranking-achievable keywords, calculate their odds to make it to the top of all mighty Google and the others. They will help you mimic what your competitors are doing to have such success, and guide you through the full optimization of your site by simply adding information to it, in an organized, planned and purposed way to push your site up to where visitors can see it.
Website Promotion - Your On Page Optimization
Besides all that, search engines need to navigate through your site easily, as part of your website promotion efforts, consider having a website with easy navigation. Search engines must be able to reach all your pages right from your website home. Use a main menu that appears consistently on every page.
Also use a footer map, with links to
all the main pages of your website, which will help search
engines follow the trail from your tier-1 through your tier-2
pages; which will in turn link to your tier-3 pages (I wouldn't
recommend going too deep to tier-4 and down. Search engines are
lazy
creatures, they
Another website promotion trick is to create a page called sitemap.html (which should be one of your Tier-2 pages, and accessible from your home) with links to all the pages on your website, displayed in a hierarchical way.
Start with that corner page by doing a Keyword Suggestion search in Web SEO. Look at your competitors for those keywords and analyze their content. Exceed their keyword repetition within your content copy; It has to make sense though, remember your readers can tell what reality is and you want your readers to spend time on your site.
Website Promotion - Your Off Page Optimization
Off page criteria or optimization is basically indirectly related to your actual text copy. It relates to behavioral information search engines take in consideration to rank your site. For instance, Google calculates the time visitors spend on your site, that counts as "interesting and well-written content", this tells Google that visitors find a real benefit on your site.
Another aspect of off-page criteria is inbound links to your site. Search engines see this as a real tribute other sites pay to yours because you have quality information. Link building is the single most important aspect of your "off page" website promotion strategy.
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